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Merchant Donors
Channel Optimization is an assessment and recommendation consultation. We sit down with key members of your team and discuss your marketing goals and current practices. Then we advise you of best practices regarding donating and identifying the characteristics of the events that will best showcase your brand in light of your goals.
This one-time service will give you the information you need to manage or have someone manage your donation program.
Stuart and Emma have written a short paper on donation optimization. You can download it here:
Optimizing Your Charity Donations by Maudlin and Moon